“When Optimax needed to upgrade its website, the Vertical Insite team listened to our concerns and objectives, then created a progressive site that pushes past what is currently being done in our industry by providing loads of technical information with interactive pages and videos to help prospects and customers understand our full suite of optics manufacturing capabilities. As an example they helped us develop web pages such as the Optimax Manufacturing Tolerance Chart which clarifies reasonable manufacturing tolerances; as well as a Web Based Sales Quote Software called The Estimator, which allows customers to input parameters of an optic and adjust tolerances to optimize cost versus performance and get an estimated cost of their optic. They also created the Optimax in Space animation which showcases where Optimax lenses are helping mankind witness events and landscapes in missions across our solar system.”