"Prior to partnering with Veritonic, we would argue for weeks about which music to use. In the end, we would have no idea how our ads made people feel, if they were memorable or how we stacked up against our competition. Now, we don’t decide to use a piece of …
"You couldn’t just say, 'I don’t like it'. I had to make sure I didn't get carried away with my own biases."
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