"Prior to partnering with Veritonic, we would argue for weeks about which music to use. In the end, we would have no idea how our ads made people feel, if they were memorable or how we stacked up against our competition. Now, we don’t decide to use a piece of …
"Audio has this visceral ability to connect with us as humans on an emotional level and can be a phenomenal driver of impact from a branding and advertising perspective."
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