

Backbone Media, LLC targets, engages and inspires the active lifestyle market through public relations, media planning and buying, social media and affiliate marketing. From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, they’re a team of more than 65 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. They align their employees’ passions with the brands they represent.
Ideaworks is a team of idiosyncratic specialists, united in their passion for bringing world class ideas to every aspect of the retail experience. They draw on their deep retail knowledge across global and local markets to create uniquely identifiable journeys for every brand, every time. They craft ideal solutions to forge ongoing relationships with their clients and their customers. With omni channel touchpoints at every stage of the retail journey, they are the creators of the new idols of retail.
InfoAnalytica is a Marketing Consulting company helping the world’s leading B2B enterprises drive net new customer acquisition through their data-driven demand generation solutions, sales & marketing analytics, and marketing research offerings.