Van Deusen & Levitt Associates Testimonials

"HOYA Surgical Optics had a strategic imperative to increase our business through global expansion. A hurdle to doing so was the lack of a unifying global brand strategy. We retained VDLA to energize our brand and allow us to compete more effectively against much bigger and better funded competitors. The result of their work was truly spectacular. Over a four-year period, we increased revenue 9x higher than the category, became the fastest growing intraocular lens company in the world, gained the #1 share position in our largest market (Japan), and successfully expanded into 12 new countries. The fact-based process used by VDLA, which included qualitative and quantitative research, led to a new mission, vision, and brand positioning that unified the company globally. VDLA helped us establish a consistent brand platform, communications, and marketing strategy for all markets. Glenn Van Deusen also provided ongoing marketing consultation to the Executive Leadership Team. Ultimately, VDLA was charged with overseeing all Global Marketing activities for HOYA Surgical Optics. I highly recommend VDLA to any CEO who believes there is potential to leverage their company brand to achieve more significant business results."

"I would wholeheartedly endorse VDLA. They are excellent brand strategists. they were able to dissect the research and bring out the critical insights that drove the strategy going forward."