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UXPressia is a tool that was simple enough for beginners to hit the ground running without the fear of the blank page that used to paralyze them when they were just starting off. On the other hand, it had to be powerful enough to help professionals with more complex tasks. They wanted a tool that provided a common framework and also worked as a bridge to get insights across teams.
"We used the CJM tool during the summer school organized by our platform. It helped us identify gaps and patterns in our way of thinking about people who we serve. …
“We keep on raising awareness about the methodology and related processes among colleagues who don't have customer journey mapping on their radar yet. Working like this is really helping us …
"We love the way that the tool makes us thinking and facilitates how we could use our modular framework better."
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