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UXPressia is a tool that was simple enough for beginners to hit the ground running without the fear of the blank page that used to paralyze them when they were just starting off. On the other hand, it had to be powerful enough to help professionals with more complex tasks. They wanted a tool that provided a common framework and also worked as a bridge to get insights across teams.
“We have come to understand that although the client is (initially) measuring us against the beautiful interface we have crafted for them, we are ultimately measured against how well the interface we’ve built delivers the desired action for their end-user. That’s what makes these other assets so important.”
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