UVE Solutions Consumer Packaged Goods (CPG) companies often struggle to make data-driven decisions and improve sales visibility in their Route to Market. Research indicates that 70% of companies lack a clear data strategy, which makes it challenging to manage sales across different channels. CPG sales leaders typically rely on manual processes and ad-hoc solutions to address these challenges, resulting in poor decision-making, hidden costs, low collaboration with distributors, poor data quality, and difficulty developing an omnichannel strategy.