"We needed an external partner who wouldn’t be afraid to tell us what our drivers really think. We also needed help designing the application to be usable today and planting the seeds of innovation and disruption that can make a real difference longer term. I knew we couldn’t do that …

"When we started, we really didn’t know what we’d end up building – if anything. The most important part of the process was making sure we were solving the right problem and to fail fast with prototypes, giving us the opportunity to correct course along the way and ensure our …