"I love the Upsiide tool because it gives my team the ability to test concepts that they may not have had the opportunity to test otherwise. In a category like ice cream, where innovation drives growth, there are always so many ideas in the pipeline and Upsiide allows us to …

"The main thing that attracted me was not just the fact that people can swipe left and right to choose ideas. I liked that Upsiide would then ask them which of the liked ideas they prefer most. That calculation of the interest and commitment proved to be very useful when …