"When you work in an industry that’s conventionally focused on the youth market, a lot of traditional brands have not done a good job in serving products that are actually good for those people. The industry is full of marketing gimmicks, products with unhealthy ingredients and questionable claims. The founders of Advanced GG wanted to change that; they wanted to create products that actually work as advertised."
"The ultimate vision of ApTap is to build what we call a Subscription Store. You can think of it as an app store for subscriptions where we're essentially partnering with merchants, bringing their deals and products into one place, using data analytics to recommend the three best deals and then bringing that embedded journey into customers' hands through their trusted banking or fintech apps."