"When you work in an industry that’s conventionally focused on the youth market, a lot of traditional brands have not done a good job in serving products that are actually good for those people. The industry is full of marketing gimmicks, products with unhealthy ingredients and questionable claims. The founders of Advanced GG wanted to change that; they wanted to create products that actually work as advertised."
"Whenever we asked, "Who likes our beer?", the answer was "Everyone." The product seems to work and has an appeal. But when you're a small company trying to break through in this saturated industry, you really need to understand who you're trying to reach. Off-premise is a new world for us, so we wanted to be humble and better understand how our brand resonated."