"Our goal was to bring our Values to life, for people to read them, engage with them and feel like they really understand who we are and what we stand for. During the project, the team at UF really were an extension of our team. They helped us articulate our story, then created the visual representation of our values. As a management team we agonised over every word and every image, seeking the right balance to make sure that our story was being told. From experience this doesn’t go down too well with your average creative team – we really to the really dug into the detail. The UF team took it in their stride and the end result was amazing! The whole team was a pleasure to work with."