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Robertson+Partners is an advertising agency with offices in Las Vegas, Philadelphia and Chicago that help companies strategically position their brands, creatively share their stories and systematically grow their market share. The agency offers expertise in strategy, identity, content creation, digital, social, media and measurement.
Salamandra.uk is an Animation agency with studios in Eton and Dundee. They work as a visual content agency with FTSE 100 companies, start-ups, Advertising and PR agencies alike. They are experts at conveying complex messages, visually, on any platform. Salamandra.uk creates tailored animated content and offers a full design and branding service. They specialise in 2D/3D animations and illustrations, book previews, motion graphics, film/programme titling, bespoke branding, engaging infographics, AR/VR, animated multi-screen presentations and unique marketing campaigns.
The application of virtual reality in e-commerce has enormous potential for transforming online shopping into a real-world equivalent. However, the growing research interest focuses on virtual reality technology adoption for the development of e-commerce environments without addressing social and behavioral facets of online shopping such as trust. At the same time, trust is a critical success factor for e-commerce and remains an open issue as to how it can be accomplished within an online store. This paper shows that the use of virtual reality for online shopping environments offers an advanced customer experience compared to conventional web stores and enables the formation of customer trust.
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