“A number of years ago, we chose to establish a relationship with Ultimate Lead Systems of Cleveland, Ohio. Since then, many direct marketing, advertising, directory, and internet advertising have been executed, with UL managing the fulfillment, lead qualification, distribution and tracking for each campaign. ULS essentially functions as an extension to our marketing communications department. We have found them to be a vital partner in providing us with the ability to measure the effectiveness of our marketing communications program. They enable us to easily track the results of our campaigns, the follow-up performance of our dealers, actual sales results and ROI. They have helped us become more effective in our marketing and sales efforts.”