UI-licious isn’t just about helping software makers create better products by making it easy to test user journeys. UI-licious is founded on the desire to deliver better web experiences, for everyone. Many of them today use the web to access important banking and government services, for everyday conveniences like finding out when the bus arrives, skipping queues at grocery stores, and to connect to old friends. Access to the web and online services significantly impacts peoples' lives, and yet many online services today are inaccessible.