"The need to stay ahead in this game is paramount, but we feel that we now have a really compelling proposition to enable us to do that. We live and breathe racing, but we do so in the purest way possible: that is something that really resonates with our partners… …

"Uffindell has been a valuable and trusted partner who has uncovered the authentic essence of the Countryside brand and turned our Executive ambitions and market insights into a distinctive and relevant positioning and an inspiring visual identity. We needed a strategic adviser with a practical mindset who could achieve buy …