“Tydo automated a lot of stuff that we were doing manually over spreadsheets and introduced new ways of thinking and tracking customer loyalty and retention, which ultimately informed how we think about paid efficiency.”
“What’s interesting about us is that we’re an early enough company that we don’t know which channels are actually best for us. So we’re actively experimenting on all the channels. But, for that to be successful we need to be able to measure and understand, which is difficult when our ‘source of truth’ is different for each input.”