"We need to be more reactive and operate a more effective supply chain to remain ahead of the competition. This means continually monitoring trends and identifying best sellers so that popular lines can be quickly replenished throughout the season."
""We now have a cohesive, single solution across all brands," said Hale. "Replacing our old systems has been a major step up giving us far more speed and ease of manipulation." Overall, the new system now means far greater flexibility in planning, leading ultimately to a more streamlined business."