"We are grateful to The TV Agency for production of our latest ‘Helping Hand’ commercials, not least due to the fact that this is the most integrated and adaptable campaign we’ve had to date.TVA took an omnichannel approach to the campaign, working in conjunction with our other agency partners and in-house team to ensure that this campaign was rolled out across all mediums. From the very start they understood what we were looking for and had a vision for every type of media the campaign would appear on. This in turn has allowed the messages and imagery to pass seamlessly from TV, through social media to display and outdoor. Thanks to the technology used and forethought, we are still finding ways to adapt the campaign as company strategic goals develop and it just seems to be getting better."