TrueRoll is Empowering governments to maintain always-accurate property tax rolls by identifying both unqualified and unclaimed homestead exemptions - generating new revenue and trust. Build enough data-driven solutions and you begin to get a sense for processes that can benefit from modernized technology. That was the case for TrueRoll’s co-founders in 2018. With more than a decade of experience working in government, Tyler Masterson and Joseph Walsh, PhD, realized that there was an opportunity to improve on the antiquated and often time-consuming processes that are typically used to identify fraudulent and unqualified homestead claims.