"Having a long-established successful relationship with TRO, they were an obvious choice for activating our summer family festivals but once again, they exceeded even our highest expectations. All the festivals were unique in their atmosphere and the interests of the visitors they attracted but TRO managed to create authentic Volvo brand experiences that appealed to each. For a brand like Volvo it’s important that we fit into the event environment yet stand apart from how customers traditionally think an automotive brand should act. With TRO's, in-depth understanding of the brand and outstanding attention to detail, we delivered a range of festival experiences that generated a really positive response from festival-goers."