“For a first year charity event, Edible Pedal 100® 2011 was a terrific success both in terms of the number of participants and the amount of funds raised. However, the registration experience was slow and a bit cumbersome for both the riders and volunteers. Not quite as painful as climbing Kingsbury Grade, but close. Our riders were patient but it was clear we needed to improve the process, especially as the ride grew in size. We turned to Trinity to develop a seamless, cost-effective registration and check in solution.”