"When a client needed some market research as input to the Marketing strategy we were developing, using traditional research agencies was out of the question. This was a specialist technology-led business that needed insights across multiple markets, industry sectors and key competitors. Qualimetrics provided the perfect alternative with tailored research …

"The response to the whole project has been really excellent. People relished the opportunity to step outside their usual role, think differently about consumers. All of Tribe’s work, from the planning to the workshop, was very well received, in fact, all of the feedback has been superb."