“We were seeing some content in our searches that wasn’t a good fit for our customers, like basic unbundled fares and flights with long stop overs. We wanted to filter these out to ensure these types of fares never even appeared in agent searches, while also prioritizing routes and carriers …

"If a customer wants the lowest-cost fare available, or an upsell fare that includes check-in baggage or a seat reservation, we want to give them that choice. We also want to ensure that customers know exactly what they’re getting with each fare especially in Latin America where unbundled travel options …