“We initially created an in-house solution for concurrent file uploads and audio encoding. It has been part of the platform since day one and has remained more or less untouched since then. During the initial years of the business, this was sufficient. Whilst it would put some strain on the …

"Attractive, fast-loading images are critical to getting the customers’ interest and completing the rental checkout. Renterval was managing the upload process on our own, but at some point our processes couldn’t scale to meet customer usage anymore."