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Trade and Lateral Development grew along with the IT industry in South Africa. They started by creating Outlook Express templates and sending those as email newsletters, until eventually They discovered a more technically robust way to send. There were no such things as mass mailing systems, and their first mailing system was custom-built for them, with all the trauma that goes along with building your own software.
"Trade and Lateral assisted with the launch of our new patient management system by sending personalised announcements and logins to our doctors across 9 hospitals, over 3 months. They have also sent our email invitations to our events, and advised on the best software to use for a new business function we’ll be introducing. Their service has been excellent and we are impressed with the results. Dealing with Michelle is a pleasure and I would highly recommend Trade and Lateral to anyone looking for someone to take over their email marketing. It saved us a great deal of time and effort!"
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