Tower Marketing goal is simple: to help clients reach, attract, and persuade their audiences to do business with them and to buy their products and services. Smart creative approaches to traditional strategies and tactics can breathe new life into the most basic marketing tools. And the better the basics, the better the results. Quite simply, the goal of marketing is to persuade customers to choose you and what you have to offer. want you to be seen in ways that will help you to rise above the competition.