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At Total Media they plan around people’s behaviours; how they think, feel and act, not just their demographics. They produce award-winning media strategies based on the knowledge of people’s behaviour; how people think, feel and act. They uncover these insights by deploying a full range of research capabilities, from ethnography to neuroscience to behavioural economics to data analytics. It’s through this behavioural approach that they deliver authentic, creative and effective media solutions.
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