“This QA/QC campaign is the first ever ‘portfolio’ campaign for Hitachi High-Tech Analytical Science. Hitachi aren’t known for industrial analysers, so we really needed to catapult our activity to establish a name in the market. Our key objective was to increase brand awareness, and our digital and event activity so far has reached a targeted audience of 350,000 people in both English and Chinese. We’ve had more than 1,000 social actions across LinkedIn and Facebook in English, over 100 prospects we are nurturing who are GDPR compliant and we started receiving leads associated with this campaign starting from the first month. We’re not in an industry known for glossy campaigns because we aren’t a glossy industry. Yet, together with Torpedo, we’ve created a new campaign concept, including deliverables uncommon in the industry, that is standing out and resonating with our audiences.”