"Tomorrow’s Online Marketing (TOM) has been our strategic media partner for our integrated PPC advertising initiative for the past 2 years and Digital Marketing for the past 3 years. We engaged with TOM when our business was looking to reach a subset of our target audience who was actively searching for companies such as ours. Our business revolves around the recruitment of qualified and highly rated individuals who have specific credentials within our industry. TOM leads the charge in identifying the proper audience for each of our company’s brands. Knowing who you are targeting is one of the most important aspects of any marketing plan. TOM does not stop there. They assist our internal marketing team in developing key messages aimed at specific segments of our prospect base. The focus of TOM’s efforts is in optimizing our conversion rate for our PPC campaigns. Managing a comprehensive search plan with hundreds of individual ad groups, target marketing areas, keyword groups and creative messaging, is not a simple task. They spend the time working through the details of our corporate marketing plan and help set specific goals for each of our branded PPC campaigns. TOM monitors and makes necessary adjustments to our campaigns on a daily basis in order to reach our company recruitment goals. The results they deliver are top-notch leads for our recruitment initiative. Communication and transparency are two values that help create a successful team with TOM. The teamwork of our internal staff and TOM’s staff is unparalleled. They truly want to deliver success at every level and help us reach our goals. TOM has been a valued and trusted partner of our company and while they are an external agency, we view them as an extension of our internal marketing team."