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Tie is the first real-time B2C enrichment platform for the modern marketer. Use age, gender, and more to tailor experiences for anonymous visitors. In the early 2010s, the internet felt personal—consumers saw marketing messages for things they actually wanted. But as cookies disappeared, the largest companies adapted while everyone else was left behind, forced into "spray and pray" advertising that created consumer fatigue and made the web feel impersonal again.
"Tie came in at exactly the right time. We knew returning customers were slipping through the cracks, but we didn’t have the bandwidth to fix it. With Tie, we seamlessly …
"Tie provided 2-5x+ the number of email addresses above two prominent competitors in the space during a head-to-head trial. They surpassed expectations and made us money in a sophisticated A/B …
"We were doing everything right—clean lists, great creative, strong segmentation—but still landing in the Promotions tab. We saw this with Roark (another brand in their portfolio), too. With Tie, we …
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