"Threefold are fantastic at understanding the varied demands of our exhibitions. They bring inspiration and innovation to every project. They listen and work collaboratively to develop brand concepts and identities that connect with our audiences, across all media channels. Spiceworld, The Exhibition is a perfect example of an unusual project that needed an instantly recognisable brand but presented numerous copyright challenges. Threefold came up with a concept that took one of the star pieces of the exhibition and built a brand around it. We were able to avoid all copyright issues because of this innovative approach. The graphic style perfectly addressed the target audience and captured the whole message of the exhibition in a striking logo, I could not have asked for a more perfect outcome."