Thomas Puckett Brand Communications have spent more than three decades creating and developing brands. Now they are pouring that knowledge of human motivation into digital capture sequences that stream brands into productive and profitable one-on-one engagement with their fans and customers. Their approach has always placed a strong emphasis on the customer experience Their clients offer their customers. This approach has proven to be prophetic, because now it is those same customers who play a huge role in marketing communications. No matter what the brand vision internally, no matter how clever the advertising, it is the people who actually experience their brands who are going to carry their messaging into the digital world. More than ever, marketers must focus on making customer experience a powerfully positive experience.