Third Street is not an Ad Agency, they’re an Attention Agency. They approach every brand not from an advertising viewpoint, but instead seek out the right kind of attention that a brand needs. Sometimes it’s an ad sometimes it isn’t. The definition of advertising is “To draw attention to something”. Too often advertising comes down to one of the pre-set list of mediums and venues when in truth, what a brand needs at any given time might not fall into that limited scope. Whether it’s an event, promotion, a scream or a whisper, they’re single-mindedly focused on getting brands the right kind of attention.
"Both the city and Third Street Partners were tremendous to work with. They understood our goals, brought forward creative solutions, and exceeded our expectations. The exposure KFC received as a result of our partnership with Indy provided an immediate boost in awareness as we launched KFC's Fiery Grilled Hot Wings."
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