Thinktank Social’s founder, Sam Mutimer, when she became aware of the true power of social media and how it plays a role in branding and business as a whole. Not one to rest on her laurels and wait for an opportunity to come knocking, Sam decided to make the most out of the injury time-out, posting her injury on YouTube as advertising space for businesses to then ‘bid’ for, in order to get their brand seen online.