thinkbridge is how mid-market companies turn into tech disruptors, drive growth, and increase their valuations. Middle market leaders are no longer stuck between the limitless costs of big consulting firms and the limited capabilities of smaller dev shops. Speed and cost issues were taking priority over strategy, execution, and long-term scalability. Growth-stage companies were getting caught in the middle of it all. If they turned to one of the many smaller dev shops that emerged, they wouldn’t get the strategic capabilities and thinking needed to make their project successful. But if they went with a big consulting firm, the costs would be prohibitive.
“In the beginning, we would often plug into systems that a customer already had in place, and try to make the most of those. And I think what we quickly learned along the way was we were never going to be great at what we do if we had to leverage all those different applications, essentially starting from scratch every time we onboarded a new client.”
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