The Yaffe Group's data is only part of the story. Each individual’s decisions and motivations are affected by both external and internal emotion triggers. Humanalytics meld together hard data with the fluctuating cycles of human emotion. It’s all part of their customer-centric approach to marketing. Putting your customer at the center of everything they do is important to making real human connections. Data and analytics give them insights. Walking in your customers’ shoes lets them see what emotions are driving their decisions.