ITPR is a data-driven B2B Technology PR consultancy on a mission to change the way B2B technology companies use PR to grow. If you're looking for a PR partner that does things differently, understands the relationship between PR and content marketing and believes in proving ROI, then They'd love to work with you. Experts on B2B Tech: They work across all areas of B2B technology with clients in anything from accounting tech, SaaS, retail tech to cyber security; whether they're fast-growth start-ups or international tech companies looking to raise awareness in the UK. A full service offering: They deliver a wide range of services including media coverage and engagement, content creation, creative campaign strategy, social media management, PR for SEO and thought leadership PR - amongst much more. Data-driven measurement: They use website analytics and SEO measurement tools to analyse how PR activity impacts the overall performance of the business’ marketing, supporting lead generation and customer acquisition, providing
McLellan Marketing Group view marketing through the same lens. None of their clients, no matter how large, has an infinite budget. Every dollar they spend has to yield something that gets them closer to the finish line. Sometimes the yield is that they learn something new about their prospects. Sometimes it’s that they get a repeat sale from a happy client. And often, it’s that they have moved a prospect a little further in the sales funnel towards their first purchase. Marketing is an imprecise science for sure. But that doesn’t mean they can’t measure. They start every new client relationship and project by defining what they are going to measure. They set success metrics and then gauge their efforts against those tangible measurables.
Story Partners is a leading public affairs firm that provides communications strategies for clients when their business, reputation or brand are at risk. At Story Partners, creative thinking and problem solving aren’t limited to their creative department—they’re agency-wide and evident in everything Story Partners do. From strategic planning to messaging and content creation, to media relations and alliance building, Story Partners are always looking for the bold approach that will give their clients the edge.