"Unexperienced PR reps often fall into the trap of working against the media. Steve Honig is not like that. He’s collaborative and communicative; always there for you when he can and frank with you if there’s ever an instance he can’t. This approach, which Steve has perfected unlike anyone I’ve ever met, ultimately makes for a better experience on both sides of the aisle. His clients love him and the media do too. There are never any surprises or shadiness; the truth is always clear and I trust Steve implicitly. Believe me when I say too, that is something all of my colleagues in the industry feel about Steve. In fact, what’s really remarkable about him is not just his wealth of contacts, but the fact that we all feel the same way about him. When his name comes up in any newsroom, he’s universally praised. You’d be hard pressed to find anyone else with that kind of a reputation."