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McLellan Marketing Group view marketing through the same lens. None of their clients, no matter how large, has an infinite budget. Every dollar they spend has to yield something that gets them closer to the finish line. Sometimes the yield is that they learn something new about their prospects. Sometimes it’s that they get a repeat sale from a happy client. And often, it’s that they have moved a prospect a little further in the sales funnel towards their first purchase. Marketing is an imprecise science for sure. But that doesn’t mean they can’t measure. They start every new client relationship and project by defining what they are going to measure. They set success metrics and then gauge their efforts against those tangible measurables.
Racepoint Global combines the power of worldwide reach with personal attention. Their clients expect everything to be bigger, better and bolder. They also want access to the brightest minds at all times. They have the necessary DNA to do both. Racepoint Global challenge their clients to do more to stay ahead and demand that they challenge them to be accountable. They drive communications that are strategically sound and strive to forge personal relationships, breakthrough results and lasting impact.
Universal delivers innovative solutions that provide insight on the reach, impact and effectiveness of their clients’ public relations efforts. Universal Information Services attribute their success to the company culture. Their team enjoys a culture of innovation and agility as the impetus to exceed client expectations.
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