The Forte’ Marketing Group began well before its launch in 2003. It was an idea several years in the making. How would an agency look if it did things for clients that many others were not willing to do? Why the name Forte’? Pronounced “four-tay”, this noun of French origin means “a strong point in which one excels.” The adjective form of the word literally means “loud”—kind of like our logo’s red color. The company was built on the ability to figure out what brands really need and then to make it happen. That’s our strong point. Authoring the strategy, creativity and the brand execution together. Advertising, the Web, Public Relations, Creative Design, Point of Purchase—these are all subsets of ‘Marketing.’ Hence the name.