"Amazing content is the only thing that is Google update-proof. Google will never penalize useful, unique content that the user is actually looking for. Instead of spending your time on trying to beat Google algorithms, you should be focusing on asking yourself what your ideal end user really wants. After all, that’s what Google is doing. If you aren’t sure what type of content would go over best with your audience, run a reader survey, put yourself in their shoes, or answer the question in a way that blows your competitors’ out of the water."
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Captains of Industry is a creative marketing consultancy that works with challenger brands to solve tough communications challenges in unconventional ways. Simply put, their marketing approach pulls the right customers to their clients’ brands and engages them on a deeper level than traditional marketing. They focus on how they can build relationships prior to and beyond purchases; communicate both value and values and shape opinions across entire sectors.
We Are Collider experience moves increasingly digital, keeping it human is crucial. Immersive storytelling, craft, sensory engagement and emotional connection are at their most powerful when you strike the right balance between digital and analogue. By building experiences and stories that resonate on a deeply human level, create more meaningful connections, foster loyalty and drive growth play across the live, digital and virtual spectrum, for all sectors. From the grandest of live activations to the most intimate of digital activations.
mark-making* is an award-winning creative agency specialising in branding, communications and campaigns. From startups to household names, their clients have one thing in common: they recognise the value of creativity in gaining and keeping a competitive edge. That’s where they come in. Great ideas, perfectly delivered; an appetite for realising potential and a proven methodology for making it all happen.







