Tars helps marketers increase their PPC and paid ad conversion rate using chatbots based conversational landing pages. Out of 100 people who click on your PPC Ads on Google or Facebook, only 4 or 5 people end up filling out the form on a typical static landing page. That means the other 95 people who just clicked on your ad, which costs you real money but you have no chance of selling them your product/service.
“Chat interface makes users feel like they are actually making the booking when in fact they are simply generating a lead. Where users view a form as being a tentative indicator of intent, the chat interface makes users think that they are actually speaking to someone to create an actual booking. This means that bookings through chat have a higher propensity to convert into an actual customer.”
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