Tapad is the leading cross device marketing partner and they leverage their proprietary device graph to help their clients better deliver advertising to their ideal audience at the appropriate time on the right device yielding higher ROI.
"Our anonymized user data is fractured — we can see the conversions happening and what device they happen on, but there are a lot of journeys that don’t seem to convert and make it appear like we’re wasting our marketing budget when we know that’s not the case."
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