"The goal of the film was to demonstrate in an engaging way that while the way we feel when we watch sport, the emotions and the anticipation have not changed over the decades, the way we watch our favourite sports has. The aim was to create something to mark the start of the Rugby World Cup and to show the incredible technology we have on offer for watching sports. The film was used within our website, stores and our social media channels and was a big hit with audiences thanks to memories it evoked and the creative way it changed through the eras. Tailwind were, as ever, fantastic to work with and completely over delivered for us.”