“It’s all about the conversation with our fans, whether it be through watch-alongs, whether it be through things like The Bump, where we utilize Tagboard to bring them into that conversation. We found that, some of that stuff, maybe we would have only reserved for a live event. We found …

“We are diving into our partnership with TikTok in a big way, by not only bringing content to our fans on their platform, but also by utilizing athlete and fan generated content to tell stories across our linear broadcast, Our partnership with Tagboard offers unparalleled access for us to tell …