The reason we love Expion is because they are the next generation of what all these engagement platforms are. Expion provides the ability to learn what’s working and what doesn’t on our social channels and how to apply it across multiple brands.

What really sealed the deal was the fact that Expion has a lot of connections with vendors like Yelp and Google who are opening up their APIs to Expion so I can quickly check and scan all of our stores in one dashboard and that dashboard is Expion.

Authentic personal stories are far more credible than stories provided by the brand. This technology allows all H&R Block tax pros and associates to be storytellers. Through the use of this technology – the first of its kind – we’ve been able to deputize 90,000 social media assistants. As the season progresses, we expect more and more quality stories to be told for our business. That is press that money cannot buy.

This partnership strengthens 360i’s holistic social offering, enabling us to develop innovative programs for our clients that harness the full power of integrated earned and paid social media.

Expion allows us to post status updates en masse so we can communicate to our 700 different locations. From a local level, what Expion really allows us to do is get insights into what posts the store managers are doing that are super successful. We get all those analytics through Expion. We compile it into a monthly newsletter and then we can disperse it out to the field. Store managers can see what status updates were the best and how they can tweak them for their stores. I think Expion really gives us insights and best practices so we can share whats working with the field.