Authentic personal stories are far more credible than stories provided by the brand. This technology allows all H&R Block tax pros and associates to be storytellers. Through the use of this technology – the first of its kind – we’ve been able to deputize 90,000 social media assistants. As the season progresses, we expect more and more quality stories to be told for our business. That is press that money cannot buy.

Our employees saw a huge value in the ability to schedule content to multiple channels while also seeing what other peers were finding success with at their campus stores. Streamlined collaboration was an integral piece to selling the idea of Expion to our employees.

Expion allows us to post status updates en masse so we can communicate to our 700 different locations. From a local level, what Expion really allows us to do is get insights into what posts the store managers are doing that are super successful. We get all those analytics through Expion. We compile it into a monthly newsletter and then we can disperse it out to the field. Store managers can see what status updates were the best and how they can tweak them for their stores. I think Expion really gives us insights and best practices so we can share whats working with the field.

Expion gives me the ability to share, but also the ability to learn what others are doing across our system.

What really sealed the deal was the fact that Expion has a lot of connections with vendors like Yelp and Google who are opening up their APIs to Expion so I can quickly check and scan all of our stores in one dashboard and that dashboard is Expion.