SuperAwesome powers the kids’ digital media ecosystem. SuperAwesome’s technology is used by hundreds of brands and content-owners to safely engage with over 500M kids every month. The company has pioneered the ‘kidtech’ market: technology which delivers digital media functionality with a ‘zero-data’ design to ensure total safety for kids. SuperAwesome has reshaped the kids’ digital media landscape with their kid-safe tools and technology including AwesomeAds (the biggest kid-safe ad platform in the world), REX (the first kid-safe programmatic ad filter), PopJam (social content tools for U13 engagement) and Kids Web Services (kids/parent authentication).
"SuperAwesome are leading the industry with their KidAware program. The planned changes to EU legislation regarding marketing to children online will have a profound affect on how digital data is collected, stored and used by advertisers. I urge anyone involved in digital marketing to children to get up to speed as a priority, as falling foul of these changes could be costly."
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