Frequently Asked Questions
Describe who the software is best for - their role(s) within what kind of companies.
Sugar is an ideal solution for any customer-facing employee - be they in sales, marketing, customer support, etc.
How does this software benefit them?
Sugar drives insights to every user at the point of customer interaction - delivering critical data and context to aid employees as they address the customer's needs along the entire customer lifecycle.
How technical do users need to be to use the software?
Sugar can be configured for common use cases without any coding skills - Sugar's Studio and Module Builder allow for fast, simple configuration in a "drag and drop" environment. In addition, the UI of Sugar can be configured and personalized by any users with a few mouse clicks.

For deeper, developer level customizations - Sugar has a well documented REST API and business logic hooks model, and for UI and other customizations, developers only need to know industry standard languages like PHP, Javascript, etc.
What makes SugarCRM a leader in this space?
SugarCRM offers the most flexible, user friendly and affordable CRM in the market. In addition, SugarCRM is laser-focused on customer success, and has been recognized as a market leader for its outstanding levels of customer satisfaction.
Who are your biggest competitors (3-5 companies)?
Salesforce, Microsoft Dynamics, Oracle
How/why is SugarCRM better than those competitors (or most others in their market)? What about it is unique, stronger, easier, etc.?
Only Sugar offers a robust CRM platform and application set that can be delivered as a SaaS, cloud, private cloud or premise-based deployment - all on a single unified code base. Sugar also has the most user friendly and extensible Mobile CRM platform, including a simple to use SDK for custom mobile development. In addition, Sugar is extremely user-friendly - which drives adoption of the system and therefore better business results. Finally, Sugar provides the most attractive total cost of ownership for CRM offerings in its class, driving strong return on investment for every dollar spent.
What kind of features can customers expect to see in the near future? And longer term?
Sugar is leveraging big data, artificial intelligence and machine learning to provide next-generation CRM tools that act as virtual assistants, deliver predictive insights and in general drive a new found level of productivity in users.
Which popular or common software does your product integrate with?
Sugar is an open platform, and integrates with virtually any piece of software or system. Popular out of the box integrations to marketing automation software, CPQ (configure, price, quote) systems, analytics and business intelligence, order management, etc. can be found at
Software pricing can often be complex. If it's pretty straightforward, list tiers, pricing (per year, seat, etc), limits, etc. If it's not simple, use broad estimates or ranges for typical setups.
Sugar is priced simply - per user, per month (billed annually). The pricing breakdown is as follows:
Sugar Professional - $40 per user, per month
Sugar Enterprise - $65 per user, per month
Sugar Ultimate - $150 per user, per month
Is there a trial or free download available?
Users can access a free cloud-based trial of Sugar at
What kind of training/education is offered?
Sugar University offers a number of self-paced, self-service and classroom-based training and education offerings. Training ranges from free, online tutorials to paid engagements.
Describe the implementation process and timeline.
A sugar implementation timeline is dependent on the sophistication of the project. Users can be up and running in a few days - while very large global deployments can take weeks or months.
What are the support options? List all.
SugarCRM offers numerous support options - however, base live support is included in every subscription - while global deployments can purchase enhanced support plans.