
Sub Rosa is an independent strategy and design practice helping organizations explore, learn and grow. They are solution-agnostic thinkers, designers and builders. Their work is grounded in empathy. They begin by understanding the realities and ambitions of the participants in each interaction, and they design and build solutions based on this understanding. They create interactions that stimulate meaningful conversations, behaviors, relationships and memories. In this way, they solve challenges and unlock opportunities for clients and communities.

"Tasked with completely revamping patient perception of mammography, GE Healthcare .found a way to put women in control of their own exam…[and…] made patient comfort a priority. [GE’s] Senographe Pristina has the best of our technology, but it was also inspired by empathy with women."




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