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StreamAlive was born from the chats in those streams flying by faster than the eye could see, from 95% of the audience’s responses being ignored when they answered questions, from using clunky off-platform engagement tools and experiencing their limitations, and from presenters struggling to track, increase, and convert engagement. The idea for StreamAlive first came when one of the founders, Lux Narayan, had a medical emergency in the family and took an extended break. This was around the time the world went into lockdown due to COVID-19. It was a surreal time.
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