"HQ used to have little control over the creatives [used for online advertising] production, and yet it is extremely important for Perfetti as a brand to maintain consistency across their product portfolio – and this needs to be reflected within the creatives used in online advertising."
"With Storyteq, we can not only share templated creatives that our local branches use for quick adaptation, but also “lock” some template elements that we believe should be left untouched in order to maintain the brand consistency that we are after."