“In our business, we are always trying to identify partners, partners that we work with to sell our products to consumers, partners who help us build or ship our products and partners that help us develop our brands. And research, for us, is a brand building process. There are lots of research firms that can provide us with a survey, and there are others that are excellent at running focus groups and delivering data. Stitch is great at these types of things, don’t get me wrong, but it is not why we work with them. For us, our business and our brands, Stitch distinguishes themselves by understanding our brands, our customers and consumers and most importantly delivering insights. It might sound cliché, but bottom line it’s the actionable insights that allow us to make the correct decisions for our consumers and our brands.”